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A Karizma initiative

Women in Business

A special edition led by Karizma to support Moroccan women entrepreneurs in digitalising, structuring and growing their business with Odoo. A complete support programme, offered free of charge by our teams.

Apply to the programmeWatch WIB in video
Why

A commitment to women’s leadership in Moroccan tech

Each edition of Women in Business selects one or two entrepreneurs for a complete journey, at a time when digital proficiency has become a key success factor. The programme is designed around real needs: from implementing management tools to building digital skills, with a direct and lasting impact on the performance of every supported venture.

Our goal: to provide a genuine growth lever through hands-on, human support tailored to each venture.

This commitment is built to last, alongside our other knowledge-sharing initiatives — including Karizma Academy — and reflects the values upheld by Karizma Group since 2013.

The programme

What the initiative offers participants

  • A personalised digital assessment of the venture
  • Free implementation of the Odoo modules essential to the business
  • Hands-on training in using Odoo
  • One-to-one coaching and performance follow-up
  • Access to an engaged community of women entrepreneurs

The journey runs over several weeks, alternating masterclasses, workshops, mentoring sessions and networking events.

Eligibility

Who is the programme for?

Women in Business is open to women founders and business owners in any sector — retail, crafts, services, consulting, training… What matters: a venture already up and running, and a real need for digital tools.

  • Be a woman entrepreneur residing in Morocco
  • Run a venture that is already launched, beyond the idea stage
  • Be available to take part in programme activities, online or in person
  • Be comfortable sharing your journey (portraits, interviews)
  • Be eager to learn, share and grow in a collaborative environment
FAQ

Taking part in Women in Business

No. The programme is entirely free for selected candidates: assessment, Odoo implementation, training and coaching are covered by Karizma.

Applications are reviewed on a rolling basis. The programme targets ventures already up and running, in sectors where digitalisation is a strong growth lever. Selected candidates receive a confirmation with the next steps.

Some communication activities may showcase the supported ventures — portraits, interviews, posts on our channels — always with the participants’ consent and in a spirit of positive visibility.

Ready to take your venture to the next level?

Tell us about your business and your ambitions: we will get back to you with the application details for the next edition.

Apply to the programme